In an announcement Wednesday, the University of South Carolina proved that it is far from finished competing with the University of Southern California for the “USC” acronym. According to a press ...

COLUMBIA, S.C. — When the University of South Carolina decided to adopt the UofSC logo in 2019, people were a little confused. After all, USC had always been USC -- no matter what that other ...

Carolina 42 - USC Upstate 30. HALFTIME: South Carolina sees Stute and Thomas both miss wide open threes. Finish the half 2-for-11 and Upstate goes on a 7-0 run over the final 90 seconds.

University of South Carolina’s rebranding reignited argument with University of Southern California as to which college is the “real” USC.

The top challengers for UCLA (30-2) include fellow No. 1 seeds South Carolina (30-3), Texas (31-3), and USC (28-3). Behind JuJu Watkins, the Big Ten Player of the Year and the nation's second ...

The USC Trojans and South Carolina Gamecocks are set to meet in a coast-to-coast women’s basketball series starting in the 2025-2026 season. USC will host the first matchup at Crypto Arena in ...

Over the past two seasons, the South Carolina Gamecocks and USC Trojans have established themselves as perennial NCAA National Championship contenders (although South Carolina did so a long time ...

South Carolina’s football team has given fans a variety of fashion looks this season. The team reveals its uniform combination in the hours before kickoff each gameday. USC’s gameday uniform ...