The logo is a no-go. That’s right, the University of California is yanking its new logo after an intense backlash against the design, which some compared to, well, a flushing toilet. News of the ...

LOS ANGELES (AP) — The University of California on Friday suspended a new, modern looking logo after receiving widespread criticism about the contemporary design replacing the venerable ...

UC system spokeswoman Dianne Klein said that critics wrongly assume that UC is eliminating the traditional symbol. In fact, that will remain on all diplomas and official correspondence such as ...

Updated: 12:31 PM PST Dec 14, 2012 Editorial Standards ⓘ Advertisement UC suspends new logo after widespread protest Updated: 12:31 PM PST Dec 14, 2012 Editorial Standards ⓘ ...

They lobbied for UC to fully restore the use of its traditional seal, with its ‘Let There Be Light’ motto, a drawing of an open book and the 1868 date of UC’s founding.

Some students and alumni have started an online petition to drop the University of California’s new and simpler logo. “The old logo is elegant. The new one looks like a logo from a bad … ...

The University of California is holding a student logo design contest for its Global Food Initiative. The contest is open to currently registered undergraduate, graduate or professional school ...

But the new logo has prompted criticism from the UC community, as well as the creation of an online petition on Change.org, called “University of California: Stop the new UC logo,” which has ...

Since it debuted in the past year, this new “look” has served the UC system well, replacing what was a clutter of dated materials that varied from UCOP department to department.

UC officials have said the university developed the new logo because its traditional "Let there be light" seal had too many details to reproduce well on websites, smartphones and tablet computers.

"It cheapened the entire UC System," Hirai said of the new logo. "That's not what you do to 144 years of history." Some; however, feel that the reaction of outrage at the new logo is normal.