The UC Berkeley logo used on some social media platforms. SCreenshot via LinkedIn “Our updated visual identity aims to better communicate the breadth of Berkeley’s excellence,” he said.

They say the rebranding "devalues UC Berkeley degrees." Though, one student who just graduated last week with a job already lined up, says that's a bit of a stretch. "It's not my style.

UC Berkeley revealed an updated logo May 21, causing online controversy, including a Change.org petition that garnered more than 3,500 signatures to reverse the campus’s rebrand.

A UC Berkeley task force hopes to solve an ongoing problem with the university’s branding: Some people think Cal and UC Berkeley are two separate schools. “Berkeley” has long been the name ...

A UC Berkeley task force has recommended the school shift its sports identity to 'Cal Berkeley' rather than the current 'Cal' or 'California.' ...

Last September, the university convened a Cal/Berkeley Identity Task Force to help create one unified identity for the school. Now, the task force has released its report (PDF) — and among the ...