Oreo's latest product drop may surprise you. The Halloween Oreo Puffs Cereal will be on shelves starting next month, and features a color-changing trick.

And while cereal is great as-is or with a splash of milk, there’s one simple ingredient that can take it up a notch: frozen berries. Here’s why they deserve a spot in your next bowl.

South African telecoms group Telkom has unveiled a new visual identity for its consumer and business brands.

General Mills is bringing back is Cereal Training Camp for a second year with a new roster of football stars. This year, the company is teaming up with Justin Jefferson, Ja’Marr Chase and Amon ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian ...

With fledging sales and food trend changes, a U.S. cereal brand icon changes ownership. This European candy company makes a takeover bid.

The University of Utah says it’s worried its block U symbol isn’t distinct enough — so it’s now moving to a new logo.

Nutella maker Ferrero Group is buying cereal giant WK Kellogg Co in a $3.1 billion deal. Shares of WK Kellogg (KLG) jumped more than 30% in early trading.

Italian chocolate maker Ferrero is buying WK Kellogg Co. in a more than $3 billion deal expected to be finalized before the year is out, the companies announced Thursday.

The logo of former WWE CEO Vince McMahon's new company has seemingly been revealed. The company, 14th & I, has filed for a trademark for an image that seems to be its logo.