Google wants its AI tools to be your personal shopper. And maybe it'll tell you if that shirt really does look good on you or ...

Google announced at Google I/O 2025 that it is adding multiple AI-powered features for online shoppers, including a new ...

That includes an improved conversational shopping experience, a checkout feature that allows you to buy when prices are best and the ability to upload a picture of yourself to "try on" clothes you ...

In addition to virtual try-on, Google is rolling out AI Mode, a Gemini-powered shopping feature launched in March.

Microbiologist Nicholas Aicher conducted an experiment to show how much bacteria is on the clothes you try before you buy ...

The next time you're using Google to shop, you'll see a 'try it on' icon next to different ... or go right ahead and buy the clothes you liked. The catch here is that you're relying on the product ...

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual ...

Nicholas took to TikTok with a testing video, posing the critical question: "How dirty are the swimsuits you try before you buy?". He meticulously swabbed the hygiene liners of two separate bikini ...

Announced at Google I/O 2025, AI Mode in search will offer smarter and personalised way to find, try, and buy products online ...

An online sizing technology provider has announced today (May 8) that UK shoppers will be presented with a personalised 3D avatar to see how their next fashion item will fit them. Did you know ...

I love the material,” I say, trying to sound like an influencer, turning this way and that to view the bathing suit in my ...