The enduring appeal of Trix cereal, debuted in 1955 by General Mills, can largely be credited to Joe Harris, a commercial illustrator who invented the Trix rabbit. He has died at the age of 89.

Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died March 26 at his home in Stamford, Conn.

Motherfucker’s been doing TV commercials since the 50’s, so I’m sure he’s got some money stashed away somewhere that he hasn’t blown on clever disguises and rabbit prostitutes.

Silly Rabbit, Trix Aren't for Kids! Tony the Tiger, Toucan Sam, and Count Chocula are all familiar cartoon characters regularly used to sell cereal to kids.

Get the Full Story News, events, culture and more — delivered to you. “Trix is known for color, so this hit Trix pretty hard,” Kate Gallagher, a General Mills cereal developer, said at the time.

Trix is back to its original rainbow tricks. The people have spoken and rest assured, Trix will be back to their beloved and artificially neon-colored ways come October. On Thursday, General Mills ...

Trix cereal recently held a contest to find an honorary “Real Trix Rabbit.” And guys, the competition was legit. According to General Mills, over 7,600 bunnies submitted photos.

From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com.

Silly rabbit, Trix are for millennials: General Mills announced Monday that it's bringing back Trix cereal's fruity shapes from the 1990s amid "overwhelming consumer feedback." General Mills ...

The new/old Classic Trix cereal with fruity shapes hits stores this October and will be available in three box sizes — from $3.52 to $4.59 — and one larger 35-ounce bag size for $5.98.