According to one industry report, about 17% of brides in 2024 had a custom wedding dress made, compared to 75% purchasing a dress off-the rack, and 7% purchasing a second-hand dress.

Madison Smith, 32, is a May 2024 bride and her dress code calls for “Black Tie Sunset Glam.” The wedding will be held at the Bonnet Island Estate in Long Beach Island, New Jersey.