As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

Generation Z has rewritten the marketing rule book—fast, emotional, and funnel-free. Here is how they are changing everything.

Love hearing @beyondthepaid talk about non-traditional lead gen formats like Display/Discovery/YouTube ads as a lower cost option to fill the funnel. Great ways to drive ToFu traffic that doesn't ...

A top-to-bottom approach is required to understand the sales funnel, and PR and marketing professionals have a huge role to play. Because a lot of lead interaction is happening online, B2B ...

The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search.

Money Pickle was designed to address every frustration advisors have with traditional lead generation platforms—delivering a service that’s easy to use, highly effective, and completely ...

Lead Gen: What Every CMO Needs To Know A practical guide for CMOs on demand gen vs. lead gen: how to choose, when to blend, and what actually drives long-term revenue.