Toyota Motor (NYSE: TM) stock revved 3.4% higher through 10:35 a.m. ET Tuesday after announcing a new marketing campaign to attract Millennial and Gen Z buyers to its cars -- specifically, the ...

The commercial riffs on the chainsaw murderer-in-a-cabin-in-the-woods trope, with the heroes escaping in a speedy Corolla. Whether or not the commercial works, Toyota stock looks cheap.

Toyota stock sells for a 7.2 P/E and pays a 2.9% dividend. According to the report, BMW is hoping to produce a mass-market hydrogen fuel cell automobile in a few years -- and wants Toyota to help.