The Tower 28 LipSoftie Lip Treatments are loved by PEOPLE editors and reviewers. The lip treatment’s hydrating formula also provides a subtle, sheer coat of color. Shop the Tower 28 lip balm ...

@sofiacarson applies her favorite Tower 28 lip mask and shares the personal connection that she has with the brand 💋 Iran uses Trump's own words against him How to hard boil eggs without using ...

One editor tried and tested Tower 28’s LipSoftie Lip Balm. Read the review and see the swatches of the four tinted shades.

In response to the backlash, Liu released a statement via Tower 28’s Instagram. “Despite our best efforts in testing, the truth is, we missed the mark,” she wrote.

Tower 28 founder and CEO Amy Liu shares how her personal skin care struggles inspired her beauty brand, plus the best career advice she's ever received.

On this week’s episode of Us Weekly’s Breaking Beauty, Crista Lacqua and I (Robyn Merrett), tested Tower 28’s SOS LipSoftie Hydrating Lip Treatment. If you’re like Us, you’ve probably ...

A face sunscreen from Tower 28 that more than 10,000 shoppers joined the waitlist to purchase is now available to snag for $32. The Tower 28 mineral sunscreen layers well under makeup, is safe for ...

Tower 28 is offering 20 percent off orders under $50 and 28 percent off orders over $50 this weekend. Several Strategist staffers stand by the brand’s lip gloss, which is never sticky or ...

In search of the lip-enhancing equation to conquer all, I asked 13 celebrity makeup artists and fellow editors with expert taste what their no-fail lip combos were, and in the spirit of not ...