Shai Gilgeous-Alexander released his first signature shoe, the SHAI 001. A year in the making, the mark of a true superstar ...

Under Armour and Curry Brand are dropping six player-exclusive colorways from Golden State Warriors guard Stephen Curry's ...

Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...

This special edition "Black Label" shoe is being released with nine other basketball sneakers as part of NBA All-Star Weekend ...

SGA joins the likes of Larry Bird, Magic Johnson, Larry Johnson, and Chuck Taylor in becoming one of the 10 athletes to have ...

"Fashion, style, sneakers and culture all move in a cycle, and it's time for basketball shoes to come back into the forefront ...

Over the years, the allure of the NBA All-Star Game has diminished slightly. The league has tried a bunch of different quirks ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Shai Gilgeous-Alexander is winning on and off the floor. Amidst an MVP-worthy season, the OKC guard is getting ready to drop ...

Two-time defending champion Mac McClung headlines the field of dunkers set to participate Saturday night at All-Star Weekend.

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...