Toaster Strudel's sales also declined 1.1%, to $204 million, in the 52 weeks ending July 14, 2013, as Pop-Tarts' rose 5% to $668 million, according to IRI.

When the Toaster Strudel hit grocery store shelves in 1985, it was an instant success. Unlike Pop-Tarts, which are pre-baked, sold at room temperature, and can be eaten straight from the package ...