The SoftPro team always has our ear to the ground for the newest marketing strategies in the title, closing and escrow industries, so check out our blog for the latest trends.

The Estée Lauder Companies has hired Aude Gandon as its first chief digital and marketing officer (CDMO). Effective Aug. 1, ...

When you're marketing your title insurance business, make sure you have a clear idea of who your audience is. Although you will want to market to a variety of audiences, you'll need to tailor your ...

New title/company: Creative Facilitator, 3tarchitects, Albany. Advertisement Article continues below this ad Responsibilities: Business development, marketing/advertising, accounts receivable ...

Be transparent, as customers smell marketing hogwash from 12 counties away. They’ll respect honesty more than your team’s feeble attempts at subtlety. - David Zybin , MarketMagnetix Media Group ...

Consider why Chief Marketing Officers should change their job title in today's marketing world insight from CMO Latane Conant of 6Sense.

An attorney or title company usually performs the title search, which is most often initiated after the seller and buyer execute a contract. The steps involved can vary depending on location, however.