The SoftPro team always has our ear to the ground for the newest marketing strategies in the title, closing and escrow industries, so check out our blog for the latest trends.

Marketing and social media efforts within the title industry will need to keep a number of customers in mind. Title insurance companies serve consumers and lenders directly with owner's and lender ...

Your marketing plan needs to be more than just your communications strategies. That only covers your advertising, PR, website, social media campaigns and other messaging.

New title/company: Creative Facilitator, 3tarchitects, Albany. Advertisement Article continues below this ad Responsibilities: Business development, marketing/advertising, accounts receivable ...

Be transparent, as customers smell marketing hogwash from 12 counties away. They’ll respect honesty more than your team’s feeble attempts at subtlety. - David Zybin , MarketMagnetix Media Group ...