Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter criticism about its effect on teen mental health.

TikTok has globally blocked the #SkinnyTok hashtag following mounting criticism from European regulators, particularly in France, over its promotion of unhealthy weight-loss content. The ban directs users searching the hashtag to mental health support,

TikTok has banned a hashtag for weight loss videos worldwide in light of ongoing investigations by regulators in Brussels and Paris.