Diet culture is much like the mythological hydra; when you cut one head off of this beast, two more grow in its place.” ...

"Rescuerama: TikTok's Gen Z stress relief drama series boosts brand engagement and sales with humor and influencer ...

For decades, the American dream was often painted with the broad strokes of a college degree, a stable job, and a steady ...

With an American TikTok ban threatening the app, users and creators reflect on what it did for internet culture – and what their online worlds might look like without it. It's possible TikTok ...

TikTok is where communities forge the pulse ... neglecting the deeper, more enduring impact of cultural engagement. A Nielsen study revealed that brands with short-term, sales-focused marketing ...

TikTok's ability to be a music discovery platform put Alex Warren on the map, and he's ready to take it and run.

In an era where social media dictates cultural trends ... tailor their marketing strategies to leverage TikTok’s algorithm, its impact on the music industry is more evident than ever.

But one thing is certain: The widespread freak-out over the site going dark for good is just another indication of its cultural influence. TikTok might be the home of goofy dances, dubious health ...

Sana Yousaf, a 17-year-old Pakistani TikTok influencer known for advocating women's education and Chitrali culture, was ...