From full-glam looks being all the rage in 2016 to people embracing a soft, subtle beat in 2025, the beauty industry is ...

According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...

TikTok has long been a breeding ground for viral trends, but its latest subculture, “SkinnyTok,” is reigniting old diet ...

As the latest deadline for TikTok to be sold or banned in the U.S. approaches, we’ll find out this month whether the app will continue to be a fixture on American phones or not.

Here are some of our favourite winter beauty trends for 2025. They're the beauty looks we've been seeing again and again.

In a world overflowing with products, it’s easy to see the appeal. But is the caveman skin approach actually effective?

A travel writer discovered the best sandals in a comment section from a viral TikTok video. From Birkenstock to Reef, these ...

If you've been scrolling and you're like "I want guava final boss, baby," then you've come to the right spot. Ellis ...

K-beauty has dominated the skincare and make-up categories for years, but will it take over the haircare market too?

TikTok has long been a breeding ground for viral trends, but its latest subculture, “SkinnyTok”, is reigniting old diet culture in a digital age.

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

“Sunset blush is a radiant blend of warm tones across the cheeks that mimic the golden hour glow,” says Cynthia Di Meo, Rare ...