From full-glam looks being all the rage in 2016 to people embracing a soft, subtle beat in 2025, the beauty industry is ...

Children as young as 7 are sharing skin care tips online, but a new study suggests their favorite products may be harmful.

TikTok has long been a breeding ground for viral trends, but its latest subculture, “SkinnyTok,” is reigniting old diet ...

According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...

Dermatologists say an overload of products exposes young girls to dozens of harsh chemicals—and a costly beauty ideal.

TikTok trends like "snatched jawlines" are driving cosmetic requests. Top doctors discuss prioritizing natural results & ...

As the latest deadline for TikTok to be sold or banned in the U.S. approaches, we’ll find out this month whether the app will continue to be a fixture on American phones or not.

In a world overflowing with products, it’s easy to see the appeal. But is the caveman skin approach actually effective?

If you've been scrolling and you're like "I want guava final boss, baby," then you've come to the right spot. Ellis ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...