They're all markers of the conservative aesthetic and the resurgence of traditional ... Where social media apps would once serve up pictures of girls in hot pink bathrooms captioned with quotes ...

So with apologies to Sontag, here are my notes on TikTok: 1. The TikTok aesthetic is an anti-aesthetic. Instagram, with its historically square frame and vaguely cursive font (formally known as ...

I write about retail and the forces that are redefining shopping. ORME, the social commerce app that features Tik Tok-style videos within a shoppable marketplace, is emphasizing beauty as its ...

But he made an exception for the so-called mob wife aesthetic — a louche amalgamation of fur coats, leather and leopard prints that are being presented on the platform as a kind of mafiosa cosplay.

Customers are no longer allowed to sit on the curb outside of Folderol, but many people still take pictures.Credit ... gave rise to Folderol’s curbside aesthetic, which garnered mass appeal ...