A woman noticed that her Tide detergent box was smaller than an old one. But then she learned why it may not be a case of shrinkflation.

F orget about Tide Pods; Now you can get Tide detergent delivered right to your doorstep in a shoe box.. In an effort to keep up with the growing demand for online deliveries, Tide’s parent ...

Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble's push to adapt to online deliveries. P&G rolled out the new "Tide Eco-Box" on Friday. It ...

The box of liquid @tide detergent contains 30% less H2O and is 4 lbs less than the regular 96-load jug and uses 60% less plastic. It’s good 4 the environment because it sends less packaging to ...

P&G rolled out the new "Tide Eco-Box" on Friday. It features a twist-to-open pour for the detergent, a pull-out stand, and a measuring cup. 1 weather alerts 1 closings/delays. Watch Now ...

P&G rolled out the new "Tide Eco-Box" on Friday. It features a twist-to-open pour for the detergent, a pull-out stand, and a measuring cup. 1 weather alerts 1 closings/delays. Watch Now ...

P&G rolled out the new "Tide Eco-Box" on Friday. It features a twist-to-open pour for the detergent, a pull-out stand, and a measuring cup. 1 weather alerts 1 closings/delays. Watch Now ...

Tide took criticism for launching a pack of detergent some said looked like a box of wine. The package comes after the “Tide pod challenge” craze. The packaging is lighter and easier to ship.

Blust's new box of Tide detergent was 22 ounces smaller, 232 ounces versus 254 ounces in the old box she still had. But then she noticed the new smaller box claims more loads.

Tide laundry detergent will soon be shipped in a shoe box, part of its parent company Procter & Gamble's push to adapt to online deliveries. P&G rolled out the new "Tide Eco-Box" on Friday. It ...