A school district on Long Island is shelling out a ludicrous $23M and change to phase out its Native American “Thunderbirds” team name — despite suing for years to keep it.

Connetquot CSD is phasing out its decades-old nickname in response to a state mandate on Native American imagery—even though ...

The St. Louis Blues announced their rebrand, setting a new identity for the franchise and what it will entail for the future.

SPRINGFIELD – The Springfield Thunderbirds are proud to announce the return of the T-Birds Community Caravan, with support from MassMutual, marking the third annual summer tour designed to bring ...

The Carolina Thunderbirds are hitting the Federal Prospects Hockey League playoffs later this month with plenty of momentum, thanks to winning a majority of the league’s awards. Coach Garrett ...

Caleb Desnoyers, Jake Hagens, Brady Martin, or Jake O'Brien? We rated the likelihood of each center becoming a Flyer, and ...

When the Seattle SuperSonics relocated to Oklahoma City in 2008, the franchise needed a new identity, but OKC Thunder wasn't ...

Hockey is constantly evolving, expanding into new communities and welcoming new voices. RIT alumna Julia Takatsuka ’18 (graphic design) is helping lead that change from one of the NHL’s youngest ...

A well-renowned hockey sportscaster recently raised suspicions that top 2026 NHL Draft prospect Gavin McKenna is looking to transition to college hockey.