For brands, that means there are only tiny windows of opportunity to grab attention: They have mere moments, and they have to make each moment matter by delivering "instant digital gratification"—the ...

With 75% of consumers shopping online at least once a month, nailing the experience for your online customers has never been more important.

Proving the importance of customer experience can mean the difference between the practice growing its budget and headcount — or seeing cuts. “There's so much pressure to prove some kind of ...

The root of the word insurance dates over 500 years from the French ‘ensurer’ meaning engagement to marry. Today some leading insurance companies are going back to these roots and making insurance a ...

AI has the power to transform the way CX and marketing leaders drive impact. By prioritizing soft skills, creating space for ...

In the internet age, customer experience might be more important for businesses than ever before. Opinions about different brands can spread quickly through “digital word of mouth,” according to ...

Third-generation seal engraver Yam Man-hong talks about preserving the craft at his tiny Hong Kong stall, and keeping up with ...

In an age when shoppers are armed with more information and higher expectations, understanding how pricing is perceived isn’t ...

The importance of customer experience in marketing is underscored by two critical technical aspects that will shape its future. Customers today demand personalization, immediacy and authenticity.

That single view of the customer has always been a Holy Grail for marketers - and it's never been more important than today according to a new Contentsquare study. The website experience is still a ...

Today social media apps like WhatsApp and Instagram, among others, have become an important part of our lifestyle. But in ...