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The closet wasn’t set up as a marketing tool, so they don’t track it as one. But it has been a helpful brand extension, he concedes. “When 13 million people see the Ben Affleck video , that ...

The closet wasn’t set up as a marketing tool, so they don’t track it as one. But it has been a helpful brand extension, he concedes. “When 13 million people see the Ben Affleck video , that ...