From Roblox to real-life retail, Gen Alpha is shaping how luxury brands think, design, and sell, long before they even have their own credit cards.

RHONJ's Teresa Giudice revealed exactly how she monitored daughter Gia Giudice's Next Gen NYC cast pool party. Get the details.

Gen Alphas are not just consumers; they are active architects in the fintech revolution. Their early adoption of digital finance tools is shaping their understanding of money and financial management.

A Gen Z woman's attempt to connect with her Gen Alpha sister led to a hysterical realization about how media consumption has changed.

In FoodNavigator-USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products and brands resonate with Gen Z and Gen Alpha, who ...

I made ChatGPT rewrite fairy tales and climate news in Gen Alpha slang — Goldilocks got ‘ratio’d' and more hilarious brain rot.

Did I say that right? Even the iceberg sounds dramatic in Gen Alpha slang — and maybe that’s what it takes to get the next generation to pay attention to the planet. Best quotes from this story: ...

The Context What is Gen Alpha slang? It's the vernacular adopted by the youngest generation, Gen Alpha, who are born between 2010 and 2025.

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

According to Vagaro, the leading software for businesses in beauty, wellness, and fitness, Gen Z and Gen Alpha are reshaping the skincare industry with brand preferences rooted in science ...

Like plenty of Millennials and Gen Z, my version of after-school socializing meant hanging at the mall, riding bikes or hopping on AIM. But for Gen Alpha — the first generation to grow up in a ...

Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become a YouTuber or TikToker ...