Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Nowadays, there is so much competition that standing out in ad campaigns is very important. But, how can you figure out your ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

The UK government has demanded to be able to access encrypted data stored by Apple users worldwide in its cloud service.

Not all ads are created equal—or for the same reason. With less than a week before this year’s Super Bowl, many advertisers ...

So, how do you use manipulation in marketing without crossing into the dark side? The answer lies in ethics. It’s about being ...