With President Trump warning that his tariff policy may cause the price of toys to spike, a Barbie that cost $10.49 on April 16 is now selling at Target for $14.99.

We’ve been told that GoldieBlox can’t survive in mass stores next to Barbie. Convention says that engineering toys for girls are a “niche” for the affluent, and for the internet.

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Prices may rise for Barbie dolls, Hot Wheels and other Mattel products due to the Trump administration's handling of tariffs on goods produced in China, Mexico and Canada.

These Barbies are all about empowerment. In honor of International Women's Day on March 8, Mattel is honoring eight women role models from around the globe with their own one-of-a-kind Barbie doll.

In 2022, Mattel’s share of the $7.6 billion dolls category was 26%, per Circana. As of November 2023 – months after the film’s release – the company’s share of dolls jumped to 33%.