With President Trump warning that his tariff policy may cause the price of toys to spike, a Barbie that cost $10.49 on April 16 is now selling at Target for $14.99.

Understanding market sentiments and expectations within the industry is crucial for investors. This analysis delves into the ...

We’ve been told that GoldieBlox can’t survive in mass stores next to Barbie. Convention says that engineering toys for girls are a “niche” for the affluent, and for the internet.

There’s already evidence some prices are on the rise. According to a product pricing analysis from Telsey Advisory Group, a Barbie doll with swimsuit sold at Target rose 42.9% over a week in mid ...

Target also released their Bullseye’s Top Toys List for 2024, full of awesome picks for kids of all ages. It’s never too early to start holiday shopping, after all!

In 2022, Mattel’s share of the $7.6 billion dolls category was 26%, per Circana. As of November 2023 – months after the film’s release – the company’s share of dolls jumped to 33%.