LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. This article provides comprehensive ...

With Infiniti’s target market segmentation analysis, they wanted to optimize their marketing spend and target the right customer segment. Moreover, they wanted to understand the right channel ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

Getty Images. Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone.

Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest free downloadable article onhow target market segmentation helped a retail ...