The first stage of audience analysis involves defining your target audience. One way of doing that is through market research. You can conduct surveys, interviews, focus groups, and other types of ...

The Interpublic Group is a global advertising and marketing services provider with a wide spectrum of capabilities. Learn ...

The impact of sex and gender differences to health cannot be overlooked. Irene O. Aninye, Society for Women’s Health Research ...

In June 2025, the integration of Bell Media's marketing tools into The Trade Desk's (NasdaqGM:TTD) Kokai platform offered advertisers advanced data and audience-building features, with support for ...

Discover Amadeus' difficulties in the transition to Nove and the comparison with Cattelan.

The NYC torture scheme was just the latest example of a “wrench attack,” where a thief employs brutal physical violence in ...

Tracking and analyzing engagement data enables newsrooms to better understand who their audience is, and their needs, ...

Meta platforms such as Instagram have marketed AI tools that let users create sexually explicit images of real people.

Music biopics are usually in high demand at the box office, until they're not. Here are three that flopped hard and fast.

Sentiment analysis is a part of the solution in that it makes us more aware of our online presence. It turns vague feelings the target audience has about our brand into numbers, and it helps us create ...

The “Center for International and Comparative Law,” in collaboration with the “Armenian Legal Centre for Justice and Human ...

Data is crucial in the realm of digital marketing. SEO experts mainly depend on precise, objective data to make well-informed ...