Restaurant Business International's Burger King has a strategy that falls somewhere between the two. Its Whopper has remained ...

The research found that the Breakfast Crunchwrap Sausage is the best value breakfast item, at just $0.63 per 100 calories and ...

Brand partnerships have become a cornerstone marketing strategy in the quick-service restaurant category, offering mutual ...

The Chicken Salad sandwich features a house-made chicken salad that strikes the perfect balance between creamy and chunky, with just the right amount of seasoning. For turkey lovers, there’s a Turkey ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

What’s the new Taco Bell Mike’s Hard Honey sauce? Meet Mike’s Hot Honey Diablo Sauce, which takes the sweet heat of Mike’s ...

Snack Wrap stans, your moment has arrived. McDonald’s is officially bringing back the beloved tortilla-wrapped treat this ...

Think you know fast food? These 8 surprising facts about your favorite chains might just change the way you see your next ...

On Tuesday, McDonald's announced that a new version of the Snack Wrap will go on sale July ... "With this being one of our ...

Did pressure from a similar Popeyes menu item force Ronald McDonald's hand? Maybe, but it doesn't matter -- Snack Wraps are ...

Snack Wraps will return to the fast-food giant’s restaurants on July 10. They will return to a market that is very different ...