The post Linear TV Viewing Falls Below 50% for the First Time as Streaming Hits a New Record appeared first on TheWrap.

A major new survey of consumer video subscriptions offers the TV industry some mixed messages, with data showing ongoing drastic declines in pay TV subscriptions and antenna usage coupled with notable ...

In July, linear TV made up less than half of all TV viewing, according to Nielsen. Both broadcast and cable “each represented record low shares” of total viewership, the firm’s report said ...