Kennedy, who has called for a ban on pharma TV ads. TV ad spending has also ramped up, bringing the issue closer to the front line. The top 10 biggest pharma advertisers spent nearly 30% more on ...

The platform, called Universal Ads, was announced ahead of the Consumer Electronic Show in January as part of Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium ...

showing that nearly three-fourths of TV use — 72.4 percent — in the first quarter was from ad-supported platforms, whether traditional network and cable outlets or streaming with ads.

Most of the ads I see these days are on YouTube or the few traditional cable TV channels I still watch. If they’re targeted at all, it’s usually because of a website I’ve previously been to ...

Your LG TV might soon keep tabs on your emotional state to show you more relevant ads. In a recent press release, marketing and data science company Zenapse announced a partnership with LG to ...

The Wisconsin Supreme Court race saw $27 million spent on crime-related TV ads, dominating the airwaves. Liberal candidate Susan Crawford neutralized opponent Brad Schimel's perceived advantage on ...

Super Bowl LIX is officially here, which means another batch of fun, new and sometimes plain weird ads will be released by some of the biggest brands in the world. Historically, Super Bowl ads ...

PORTSMOUTH, N.H.—With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s ...

Re “Trump’s Picks Want Pharmaceutical Ads Off TV” (front page, Dec. 27): There’s almost nothing I agree with when it comes to Robert F. Kennedy Jr., but I’ve been against TV drug ads ...

“I think we’re way, way too overmedicated as a country,” he said. The push against TV drug ads threatens to dent the revenues of pharmaceutical companies, which can make back in sales five ...

Google TV ads now show gigantic QR codes that occupy a significant portion of the screen. Scanning an ad’s QR code with your smartphone redirects you to the advertiser’s chosen website.