In late March of this year, the company changed the Max logo from shiny blue to black and white — a callback to the original HBO branding and perhaps a signal that the brand would shift once again. To ...

In late March of this year, the company changed the Max logo from shiny blue to black and white — a callback to the original HBO branding and perhaps a signal that the brand would shift once again.

Months ago, the streamer also quietly tweaked its deep purple Max logo to match HBO network’s black-and-white color scheme — a subtle update that, in retrospect, likely signaled the bigger ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

The change comes roughly a month after Warner Bros. Discovery launched a new Max logo with a black background and silvery-white text. The previous version had white text on a purple background.

Max now gives off prestige vibes without using HBO’s name Max just launched a fresh logo with a new color scheme. The name is the same, but now Max has a distinctly HBO-like logo. It joins Apple ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look. Listen, we all make mistakes sometimes, it’s all about how you own them.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...