Critics from MSNBC, Salon, and The Washington Post claimed Sydney Sweeney's American Eagle ad represents a cultural shift toward "Whiteness" and regressive themes in advertising.

Sydney Sweeney has come under fire for her appearance in a controversial new ad campaign with denim brand American Eagle. The Euphoria star fronts the label's fall denim collection under the tagline: "Sydney Sweeney Has Great Jeans.

Sydney Sweeney ’s American Eagle campaign may have positively impacted the clothing brand, but fans and fellow celebrities are slamming the actress for its approach. The Euphoria star, 27, debuted as the face of American Eagle’s fall 2025 campaign titled “Sydney Sweeney Has Great Jeans.