To get an idea of the value of having a good logo design, just think of some of the most iconic brands – McDonald’s Golden Arches, the Nike Swoosh, or the classic Coca-Cola script. These are all ...

The Ratings Game Nike’s stock is headed for a ‘swoosh’-shaped recovery after years of pain, analyst says Nike’s latest quarterly results were ‘rough’ but likely marked a bottom as the ...

"Don't hope for a V-shape, more like a Swoosh, but it does seem like a recovery is finally on its way after years of pain," HSBC analyst Erwan Rambourg wrote in a note released Friday.

AUBURN, Ala. – Auburn just did it. Fifteen months after announcing a deal with Nike, the partnership between the Tigers and the Swoosh begins Tuesday.

This tariff bombshell dropped alongside some tough financial news. Nike's latest quarter came in uglyrevenue fell 12% to $11.1 billion, marking its weakest quarter in over three years. The market ...

Now in its 25th year, the Swoosh League continues its mission of using basketball as a tool for crime prevention and youth development. What started as a local effort in Columbus has grown into a ...

Stephen Smith is a managing editor for CBSNews.com based in New York. A Washington, D.C. native, Steve was previously an editorial producer for the Washington Post, and has also worked in Los ...

These bold kicks from Nike are one of three models from their 2025 PGA Championship collection and are the perfect finishing touch for your July Fourth golf look. The sleek silver upper pairs ...

WNBA fans reacted to rapper Travis Scott customizing Caitlin Clark's Indiana Fever jersey for a fan. While signing autographs for fans ahead of the Nike activation at Fanatics Fest on Saturday.

The Nike Kobe 5 ‘Protro PE’ isn’t a signature player sneaker, as many had hoped, but rather a Player Edition (PE) colorway. It comes dressed in the Indiana Fever’s team color: dark navy ...

Compare that to adidas, who is flooding the zone with high-quality tennis posts on a daily basis, and it's an inauspicious start for the Swoosh. Nevertheless, we are impressed by Nike's collection ...