Timex has reached new levels of luxury and innovation with its most ambitious — and expensive — watch to date.

Among these early icons of the microbrand world were Mk II models like the Kingston, an homage to Sean Connery’s Rolex ...

The GV2 Naples Silver Dial Two Tone Swiss Quartz Watch by luxury brand Gevril is available at a hugely discounted rate.

I bet you thought Tom Brady had run out of killer watches for us to cover, didn't you? Wrong. Making an appearance at the NFC ...

Then there are watch styles that seem reserved for the one percent of the one percent. One of the most notorious is the ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

In any case, here are 13 watch brands to watch in 2025.

Rolex has ceased production of its Oyster Perpetual “Celebration Dial”, the colourful and playful version of its entry-level ...

Trump's universal tariffs could have a significant impact on the Swiss watch industry, affecting pricing strategies, consumer ...

Peacock airs live coverage of the men’s Alpine skiing World Cup this weekend in Kitzbühel, Austria, where Swiss Marco ...

The Rolex Day-Date has represented the epitome of luxury since its launch in the 1950s and has stood the test of time as one ...

Welcome to Watch Guy Watches, GQ’s monthly curation of high-end timepieces for the true watch nerds among us. This January, ...