H. Moser & Cie. once lampooned the emergence of the Apple Watch with a rounded rectangular Swiss Alp piece with a jet black ...

Its funky asymmetrical case is unlike anything ... The data indicates that it’s one of the most effective marketing moves in the Swiss watch world.” The fervor for this watch speaks for ...

As the new Captain America, he has big shoes to fill, a shield to carry, and a sick watch doesn’t hurt either ... 23-300 PM.

Universal Genève wasn’t just some funky, old-school Swiss brand with a cool logo to slap onto a modern watch for the nostalgic set. Within Universal Genève’s dormant IP package was a weighty ...

The modern rules date to 1971, when the Federal Assembly of the Swiss Confederation approved a new section of trademark law governing the watch industry, the Ordinance on the Use of “Switzerland ...

Those are some of the questions I explore in this new series. It’s the 1980s, and the Swiss watch industry, Switzerland’s lifeblood, was battling extinction. An innovation by Japanese ...

It’s the 1980s, and the Swiss watch industry, Switzerland’s lifeblood, was battling extinction. An innovation by Japanese watchmaker Seiko—a battery-operated quartz watch—kept time more ...