In July 2021, Dunzo launched Dunzo Daily, pivoting to 15 to 20-minute grocery delivery through a network of dark stores. This strategy aimed to compete with Blinkit, Swiggy Instamart, and Zepto.

Swiggy rebrands its quick commerce arm as Instamart, dropping the parent name to build a standalone identity. With new logos, larger dark stores, and a separate app, Instamart aims to outpace food ...

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. The move comes days after rival Zomato, which also owns ...

Quick commerce platform Instamart has dropped parent Swiggy from its name, in a strategic move aimed at carving a standalone brand identity. Instamart has unveiled a fresh logo, which contains the ...

As Instamart enters this next phase, its refreshed identity reflects the brand's identity while remaining true to the Swiggy values that make it so loved," Swiggy said in a statement.

Instamart has removed Swiggy from its branding, aiming to establish an independent identity. This strategic decision follows Zomato's recent rebranding to Eternal on stock exchanges, as quick ...

Swiggy Instamart Rebranding: Swiggy's quick commerce platform, Instamart, rebrands itself to become a standalone brand with a new blue identity, signaling its extensive growth beyond grocery and ...

Instamart, the quick commerce platform, has entered a new chapter with a refreshed look, marking a significant milestone in its journey from a Swiggy sub-brand to a powerful standalone presence ...

Mayur Hola, Head of Brand at Swiggy, said the rebrand reflects Instamart’s emergence as an independent service. He added, "Instamart's promise has grown beyond grocery categories, tier 1 cities ...

Instamart Rebranding: Instamart, India's quick commerce platform, celebrates its evolution into a standalone brand with a fresh identity, new logo, and expanded product offerings, reinforcing its ...

Instamart unveils new identity, drops parent 'Swiggy' in re-branding move for quick commerce platform The move comes days after rival Zomato, which also owns Blinkit, rebranded as Eternal on the stock ...

Mayur Hola, Head of Brand, Swiggy said, "Instamart's promise has grown beyond grocery categories, tier 1 cities and food delivery users. It’s become a service with its own voice, its own loyal ...