What goes into nurturing a mega brand? The Vice President - Brand for Swiggy (as well as Instamart) deciphers the creation of ...

Swiggy isn’t alone. Across categories — from beauty platforms to D2C brands and even astrology start-ups — AI-led advertising tools like Google’s Performance Max and Meta’s Advantage+ are fast ...

To mark the occasion of Swiggy ’s debut on the stock market, the company released an ad film that supposedly reflects on its journey over the past decade. The film titled – ‘ Ghanti bajate ...

The ad industry has for years sought an ad creative taxonomy to help manage creative ad delivery across linear and streaming. “As we automate the [creative] supply chain, it’s really critical that we ...

That means food delivery and here, there’s been some discussion about food delivery in India hitting a wall. Note: We at Inc42 take our ethics very seriously.