What goes into nurturing a mega brand? The Vice President - Brand for Swiggy (as well as Instamart) deciphers the creation of ...

India's retail landscape is evolving with the rise of Quick Commerce, reshaping consumer expectations and challenging ...

Google is banking on AI big time to bring more D2C brands, startups and Indian listed companies to its advertising and ...

The battle lines are drawn. With India’s quick commerce market set to triple in two years, brands as well platforms eye a ...

Vijay Iyer, VP at Flipkart Ads, and Manan Bhasin, Partner at Bain & Company, unpack how advertising is reshaping e-commerce in India. As brands chase relevance in a crowded digital space, Bhasin notes ...

Navigating the gig economy, job market changes, and the importance of skills in a volatile landscape are explored concisely.

Instamart has launched a new ad that elevates its promise of convenience. Conceptualized by Moonshot Films and titled “Big or Small, We Deliver It All”, the ad begins with a man turning on his light, ...

Conceptualised by Moonshot Films, the campaign spotlights how Instamart’s offerings now extend beyond groceries to include ...

AI-led advertising tools like Google's Performance Max and Meta's Advantage+ are enabling small brands to reduce their dependence on large ad agencies.

Swiggy isn’t alone. Across categories — from beauty platforms to D2C brands and even astrology start-ups — AI-led advertising tools like Google’s Performance Max and Meta’s Advantage+ are fast ...

Grubhub has hired Walrus to handle creative duties as the online food ordering company looks to relaunch under new ownership and reassert itself in a crowded delivery market.

See Axe’s zany new spot from LOLA MullenLowe and McDonald’s U.K.’s ‘Side Missions’ campaign gamifying the brand experience.