What goes into nurturing a mega brand? The Vice President - Brand for Swiggy (as well as Instamart) deciphers the creation of ...

India's retail landscape is evolving with the rise of Quick Commerce, reshaping consumer expectations and challenging ...

Google is banking on AI big time to bring more D2C brands, startups and Indian listed companies to its advertising and ...

The battle lines are drawn. With India’s quick commerce market set to triple in two years, brands as well platforms eye a bigger share of the pie. Small brands say they’re being priced out of ‘pin ...

Vijay Iyer, VP at Flipkart Ads, and Manan Bhasin, Partner at Bain & Company, unpack how advertising is reshaping e-commerce in India. As brands chase relevance in a crowded digital space, Bhasin notes ...

Navigating the gig economy, job market changes, and the importance of skills in a volatile landscape are explored concisely.

Swiggy isn’t alone. Across categories — from beauty platforms to D2C brands and even astrology start-ups — AI-led advertising tools like Google’s Performance Max and Meta’s Advantage+ are fast ...

The move comes at a time when the Google search experience is undergoing a major shift, driven by the rapid integration of ...

Daily Delivery: UNLV AD Erick Harper resides in Kansas State football history GoPowercat publisher Tim Fitzgerald offers his daily thoughts on Kansas State sports, the Big 12 Conference, college ...

The creative ad agency behind campaigns for "Sinners," "Anora" and big Hollywood franchises has become 100% owned by its staff.

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora ...

AI is turning the ad business upside down At the industry’s annual event in Cannes, executives are feeling the heat ...