Step into the ultimate holiday shopping adventure with Santa's Supermarket Simulator! Experience the festive frenzy as you take on the role of manager of the jolliest store in town. Oversee aisles ...

The latest store openings follow the supermarket's ambitious move in December, when it opened ten new stores, including Bovey Tracey, Hemel Hempstead, and Ipswich, in the run-up to Christmas ...