According to Nielsen.com, the most watched Super Bowl of all time was Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs, as an estimated 123.7 million viewers tuned in on ...

The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising writing big checks, the ads with celebrities only engaged viewers ...

Super Bowl LVIII previously held the record with 123.8 million viewers. Lamar's halftime performance also set a viewership record. The halftime show delivered 133.5 million viewers from 8:30-8:45 ...

While AI-driven ads underperformed. By James Hibberd Writer-at-Large The scores are in for the other big Super Bowl LVIII clash: Which ads performed the best with consumers. Despite advertising ...