The Super Bowl logo went from a unique design each year to an annual re-hash. The NFL has made creative progress with it in the last four years, but why did it take so long to get innovative again?

The NFL brought some color and creativity back to the Super Bowl logo after a decade of repetitive designs. Here's a look back at some of the design changes.

The Super Bowl logo went from a unique design each year to an annual re-hash. The NFL has made creative progress with it in the last four years, but why did it take so long to get innovative again?

Ah, the Super Bowl logo conspiracy.Ridiculous at its core, but with each passing year, just a tiny bit more intriguing. For the uninitiated, the theory is simple – fans believe the colours used ...

From 1967's Super Bowl II until 2009's Super Bowl XLIV, the game's logo included various colors, fonts and designs. In its earliest days, red, white and blue dominated -- until the early 1990s.

The next Super Bowl, LVII, featured the Kansas City Chiefs and the Philadelphia Eagles. The logo that year had two main colors: red and green. The logo for last year’s championship, Super Bowl ...

Tahj Williams became the first local artist to create the Super Bowl logo ahead of the 2025 championship game. Here's what to know about her design.

Tahj Williams became the first local artist to create the Super Bowl logo ahead of the 2025 championship game. Here's what to know about her design.

The logo was the first of its kind, as no other Super Bowl had involved the Lombardi Trophy in its design. And for the next 10 years, that – like just about everything else – would not change.

From 1967's Super Bowl II until 2009's Super Bowl XLIV, the game's logo included various colors, fonts and designs. In its earliest days, red, white and blue dominated -- until the early 1990s.

The Super Bowl logo went from a unique design each year to an annual re-hash. The NFL has made creative progress with it in the last four years, but why did it take so long to get innovative again?