The Steelbird SXE gets Thermoplastic Elastomer (TPE) layer in the impact-absorbing liner — said to be the first helmet in India with the tech. This puts the SXE in a rare club of helmets around the ...

The new Steelbird SXE is certified under dual homologation, meeting both BIS IS 4151:2015 and the globally recognized DOT ...

Priced from Rs. 3599, the SXE helmet has a Thermoplastic Elastomer energy absorber for managing both linear and rotational force impacts.

Let’s be honest—most of us use the words “hat” and “cap” interchangeably without a second thought. But imagine showing up to ...

As Firstline Brands approaches its 40th anniversary, the leading textured hair accessory company in the U.S. honors its ...