Woods new logo is simple yet significant, replacing his signature TW Nike emblem with the outline of a Tiger. The Sun Day Red logo features 15 stripes, one for each of Woods’ major wins.

After his split from longtime partner Nike, Tiger Woods has unveiled a new logo and clothing brand, Sun Day Red, to start 2024. After his split from longtime partner Nike, ...

The Sun Day Red logo features 15 different stripes to represent Woods' 15 professional major championship titles. Puma's leaping cat is filled in with a solid color.

Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 arguing that Sun ...

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to ...

Tigeraire, a company that makes cooling products for athletes, has filed opposition to the trademark application for Sun Day Red's logo. In turn, Sun Day Red is suing Tigeraire in U.S. District Court.

Puma, whose iconic logo has remained unchanged for 56 years, filed a notice of opposition against Woods’ brand on Jan. 2, Sports Illustrated reported. The sports retail giant claims that the Sun ...

Sun Day Red is not out of the woods yet in regard to trademarking its logo. Footwear giant Puma filed a last-minute notice of opposition against Tiger Woods' logos tied to his Sun Day Red brand ...