It’s a formula entrepreneurs and business professionals can adopt to build a winning pitch for their companies, products, ...

Your summary is what should pique their interest and make them want to learn more about you. Here's the three-step process for creating an authentic, differentiated, and compelling summary. Step 1: ...

Traditional summary advice suggests following the same structure as the main document—a logical but psychologically ineffective approach. Decision-makers think in terms of problems, options, and ...