But TV brands, especially more budget ones like Vizio, are increasingly looking for new places to show ads. And one of the biggest opportunities for more ad space is idle TVs.

Streaming Is Now Just As Crowded With Ads As Old School TV. More than 70 percent of all viewing in the first quarter of 2025 came on ad-supported platforms, a new Nielsen report finds.

The new shoppable format allows advertisers to display products on the right side of the TV screen during ads. The interactive feed acts as a storefront for brands where viewers can easily browse ...