The new shoppable format allows advertisers to display products on the right side of the TV screen during ads. The interactive feed acts as a storefront for brands where viewers can easily browse ...

Links to Founder Ads: House of Masaba ft. Masaba Gupta, Ixigo ft. Aloke Bajpai, Yoga Bar ft. Suhasini Sampath and ... Ma, I’m on TV’ moment. You rarely get to say an ad changed something ...

The platform, called Universal Ads, was announced ahead of the Consumer Electronic Show in January as part of Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium ...

Most of the ads I see these days are on YouTube or the few traditional cable TV channels I still watch. If they’re targeted at all, it’s usually because of a website I’ve previously been to ...

Your LG TV might soon keep tabs on your emotional state to show you more relevant ads. In a recent press release, marketing and data science company Zenapse announced a partnership with LG to ...

The Wisconsin Supreme Court race saw $27 million spent on crime-related TV ads, dominating the airwaves. Liberal candidate Susan Crawford neutralized opponent Brad Schimel's perceived advantage on ...

NEW YORK--(BUSINESS WIRE)--Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save ...

The ad exec was speaking about the company’s Monday launch of “universal ads,” a solution that lets marketers buy TV ads from a variety of media companies in one place. Launch partners for ...

Prime Video and Netflix may have been onto something with their recent expansions into ads. That’s because two-thirds of TV consumers now say they’d rather watch a cheaper, ad-supported option ...

PORTSMOUTH, N.H.—With a greater number of lower-cost ad-supported programming sources available, TV viewers’ resistance to ads continues to wane, according to a new report from Hub Research. Hub’s ...

Re “Trump’s Picks Want Pharmaceutical Ads Off TV” (front page, Dec. 27): There’s almost nothing I agree with when it comes to Robert F. Kennedy Jr., but I’ve been against TV drug ads ...

“I think we’re way, way too overmedicated as a country,” he said. The push against TV drug ads threatens to dent the revenues of pharmaceutical companies, which can make back in sales five ...