But a new star, Kyary Pamyu Pamyu has found global fame with her reinvention of ‘kawaii’ culture ... Commercial success, let alone global appeal, may not be on his mind.

Chiikawa, a contraction of the Japanese phrase nanka chiisakute kawaii yatsu ... pop-up shops in New York and Las Vegas enjoyed huge success as well. In 2024, Chiikawa proved popular enough ...